Bing Ads Audience Setup Guide

Set up and configure Bing Ads Audience as a destination in RudderStack.

3 minute read

This guide will help you set up Bing Ads Audience as a destination in the RudderStack dashboard. It also lists the configuration settings required to correctly send data from the supported sources to Bing Ads.

Connection compatibility

Destination Information
Status: Generally Available Supported sources: Cloud, Warehouse, Shopify Refer to it as BingAds Audience in the Integrations object.

Connection Modes
Source	Cloud mode	Device mode	Hybrid mode
Cloud
Shopify
Warehouse

Supported Message Types
Source	Identify	Page	Track	Screen	Group	Alias	Record	AudienceList
Cloud mode
Supported sources

Get started

Once you have confirmed that the source platform supports sending events to Bing Ads Audience, follow these steps:

From your RudderStack dashboard, add the source. Then, from the list of destinations, select Bing Ads Audience.
Assign a name to the destination and click Continue.

Connection settings

Connection settings	Description
Account Settings	Click Create Account > Connect with Bing Ads Audience and give RudderStack the required permissions to access to your Bing Ads account.
Customer Account ID	Enter your Bing Ads account identifier.
Customer ID	Enter your Bing Ads customer ID.
Audience ID	Enter your Bing Ads audience ID for which you want to sync the data. See FAQ for more information on obtaining the required credentials.
Hash Email	This setting is on by default and hash-encrypts the email present in your event. Make sure to turn off this setting if you are already sending a hashed email in your event.

FAQ

Where can I find my Bing Ads customer ID and customer account ID?

To get your Bing Ads customer ID and account ID, sign in to your Microsoft Advertising web app and click the Campaigns tab. The URL contains a cid key/value pair in the query string that contains the customer ID and an aid key/value pair that identifies your account ID.

A sample URL is shown:

https://ui.ads.microsoft.com/campaign/Campaigns.m?cid=<CUSTOMER_ID>&aid=
<ACCOUNT_ID>#/customer/<CUSTOMER_ID>/account/<ACCOUNT_ID>/campaign.

Where can I find the Bing Ads audience ID?

To get your Bing Ads audience, go to Tools > Audiences.

You will see the list of audiences with their corresponding Audience ID.

How to create an audience in Bing Ads?

Go to Tools > Audiences.

Click Create to create the new audience.

Name the audience, select Customer match list as the audience type and click Next.

Choose hashed file, download a specimen template and upload the same by clicking on Browse.

Accept the terms and conditions, choose membership duration as No expiration and sharing field according to your access levels.

Finally, click Apply changes to create the audience successfully.

Why am I getting the “AADSTS650052” error when authenticating to Microsoft Advertising?

If you encounter the following error while authenticating to Microsoft Advertising:

Error Code: AADSTS650052
Error Message: "The app is trying to access a service that your organization lacks a service principal for."

This issue commonly occurs when you sign in using a work or school account that belongs to an Azure AD-managed domain. Organizational accounts may have restrictions that prevent RudderStack from completing the authentication.

To resolve this issue, consider using a personal Microsoft account, for example, emails having @outlook.com, @hotmail.com, or @live.com domains.