# Bing Ads Audience


[Bing Ads Audience](https://help.ads.microsoft.com/apex/index/3/en/56921) (customer match) is a performance marketing tool for advertisers. It provides features to retarget customers more likely to convert and use the insights to grow brand awareness and cross-sell products and services.

## Links

This documentation consists of the following sections:

- [Set up Bing Ads Audience]({{< ref "destinations/reverse-etl-destinations/bing-ads-audience/setup-guide.md" >}})
- [Connect Reverse ETL source to Bing Ads Audience]({{< ref "destinations/reverse-etl-destinations/bing-ads-audience/connect-retl-source.md" >}})

## FAQ

#### What is a custom audience?

A custom audience is a remarketing list generated using your customer data to create rich user segments. You can use these segments in Microsoft Advertising for search remarketing, customer retargeting, and various other use cases.

Read more about custom audiences in [Microsoft's documentation](https://help.ads.microsoft.com/#apex/3/en/56849/0).