# Amazon Audience


[Amazon Audience](https://advertising.amazon.com/insights-and-planning/audiences) is a targeting solution that allows advertisers to reach specific customer segments based on Amazon's first-party data, including browsing and purchase behavior.

## Links

This documentation consists of the following sections:

- [Set up Amazon Audience]({{< ref "destinations/reverse-etl-destinations/amazon-audience/setup-guide.md" >}})
- [Connect Reverse ETL source to Amazon Audience]({{< ref "destinations/reverse-etl-destinations/amazon-audience/connect-retl-source.md" >}})
- [Configure advanced settings for Amazon Audience]({{< ref "destinations/reverse-etl-destinations/amazon-audience/configuration-settings.md" >}})