Connect a Reverse ETL source to Bing Ads Audience

Configure a Reverse ETL source with your Bing Ads Audience destination.

This guide takes you through the steps to connect a Reverse ETL source to the Bing Ads Audience destination.

Set up the connection


The Reverse ETL feature supports only source-driven pipeline configuration.

Make sure you have set up a RETL source and connected it to your Bing Ads destination before following the below steps.

  1. Confirm the connection settings for Bing Ads Audience and click Continue.
  2. In the Data Mapping section, enter the Schema and Table details. Alternatively, enter the Audience or Model name if you are connecting the RudderStack audience or model.
  1. In the Where do you want to sync data to? section, select the Object.
  2. Set the Sync mode to specify how RudderStack should sync the data to Bing Ads.
  3. In Choose identifier, specify the warehouse column that RudderStack uses to identify your records.
  4. Map your warehouse columns to specific Bing Ads fields using the Map fields setting.


Why can’t I add a Reverse ETL source from the destination page?

The Reverse ETL feature supports only source-driven pipeline configuration. It means that you must configure a Reverse ETL source in RudderStack and then connect it to a new or existing destination. Note that this destination should not be connected to any other source.

See Reverse ETL FAQ for more information.

Questions? Contact us by email or on Slack