Bing Ads Audience

Send your event data from RudderStack to Bing Ads Audience.

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Bing Ads Audience (customer match) is a performance marketing tool for advertisers. It provides features to retarget customers more likely to convert and use the insights to grow brand awareness and cross-sell products and services.

This documentation consists of the following sections:

FAQ

What is a custom audience?

A custom audience is a remarketing list generated using your customer data to create rich user segments. You can use these segments in Microsoft Advertising for search remarketing, customer retargeting, and various other use cases.

Read more about custom audiences in Microsoft’s documentation.

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