Pendo

Pendo is a popular product analytics platform that allows you to better understand your customers, and deliver personalized, guided product journeys for them.

RudderStack allows you to configure Pendo as a destination to which you can send your event data seamlessly, for delivering personalized user experiences.

Connection compatibility

Destination Information
Status: Generally Available Supported sources: Web Refer to it as Pendo in the Integrations object.

Connection Modes
Source	Cloud mode	Device mode	Hybrid mode
Web

Supported Message Types
Source	Identify	Page	Track	Screen	Group	Alias	Record	AudienceList
Device mode
Web

In the web device mode integration, that is, using JavaScript SDK as a source, RudderStack loads the Pendo native SDK from thehttps://cdn.pendo.io/ domain.

Based on your website’s content security policy, you might need to allowlist this domain to load the Pendo SDK successfully.

Get started

Once you have ascertained that the platform is supported by Pendo, please follow these steps:

• Choose a source to which you would like to add Pendo as a destination.
• Select the destination as Pendo to your source. Give your destination a name and then click Next.
• On the Connection Settings page, fill all fields with the relevant information and click Next.

To get the Pendo API Key, follow these steps:

1. Login to Pendo dashboard.
2. Go to the Settings on the left sidebar and click Subscription Settings.
3. You will see an option called Apps and under that hover on the square box and click view app details.
4. Here you will find your API Key in App Details section.

Identify

To identify a user to Pendo, you need to call the identify API. When you send an identify call, RudderStack will pass that user’s information to Pendo with userId as Pendo’s visitor ID. The user traits that you pass are mapped to visitor metadata in Pendo.

A sample identify call is as shown:

rudderanalytics.identify("name123", {
  name: "Name Surname",
  first_name: "Name",
  last_name: "Surname",
  email: "name@surname.com",
  createdAt: "Thu Mar 24 2020 17:46:45 GMT+0000 (UTC)",
})

Group

You can use the group call to create or update an account in Pendo. When you send a Group call, RudderStack sends the groupId to Pendo as account ID. The group traits are mapped to account metadata in Pendo.

If you are using your Pendo account data, the group calls (with fields groupId & traits) are required.

Here is a sample group call:

rudderanalytics.group("groupId", {
    "name": "Company",
    "industry": "Industry",
    "employees": 123,
    "email": abc@xyz.com
  }
);

Track

The track call allows you to capture any action that the user might perform, along with the properties that are associated with that action. Each action is considered to be an event.

Here is a sample track call:

rudderanalytics.track("test track event", {
  revenue: 30,
  currency: "USD",
  userId: "12345",
})

FAQ

Where do I find the Pendo API Key?

• Login to Pendo dashboard.
• Go to the Settings on the left sidebar and click Subscription Settings.
• You will see an option called Apps and under that hover on the square box and click view app details.
• Here you will find your API Key in App Details section.