30-Day Growth Plan Trial

Use the 30-day Growth trial to explore various Growth plan features.

3 minute read

New users signing up with a business email automatically start a 30-day Growth trial. This guide explains the features included in the trial and what happens once it ends.

Overview

During the trial, you get access to various Growth plan features like:

25 combined JavaScript and Python transformations
30-minute warehouse sync times
25 Reverse ETL connections
Unlimited Tracking Plans with up to 75 events per plan
Bot management, cookieless tracking, and event replay
Dedicated email support

Note that features like Enterprise access management, SSO (Single Sign-On), and VPC deployment are available in the Enterprise plan only. For a full comparison of Growth and Enterprise features, see the Plan Comparison guide.

Trial expiry

Your trial expires after 30 days or when you reach the 25M cumulative event cap — whichever comes first.

What happens once the trial ends

When the trial ends, your system becomes inactive, all your pipelines stop running, and events no longer flow through the system.

You see the following options on the Billing & plans page when your trial ends:

Option	Description
Upgrade to Growth	Choose a Growth volume tier that fits your event volume. You will need to add a payment method to activate the new plan. See the Billing & Plans guide for details.
Migrate to Free	If you don’t wish to continue on the Growth plan, you can migrate to the Free plan with a monthly event limit of 250K. See the Transition to Free plan section below for details.
Contact Sales for Enterprise	If you need Enterprise-only features like SSO, enterprise access management, VPC deployment, dedicated support, or Profiles and Data Apps, contact Sales.

Transition to Free plan

If you choose to migrate to the Free plan, you will lose access to all the existing Growth plan features and benefits.

In the Billing & plans page, click Migrate to Free.

Select the workspace to migrate.

Select 5 JavaScript transformations to migrate.

You cannot choose any Python transformations as they are not available in the Free plan.

Choose any one Tracking Plan, a connected source, and 5 validated events to migrate.

Select Tracking Plan, source, and events to migrate

Select 10 Reverse ETL connections (source-destination combinations) to migrate.
Select 10 members to migrate.

Members you do not choose to migrate will be suspended after the migration. They can no longer sign in or access the workspace. However, their account, role, and permissions are preserved.

Review your changes and click Confirm downgrade to migrate.

Before you confirm the migration, you will see a summary of all the archived resources and configurations and all the Growth features that you will lose access to.

Configuration preservation

Once you migrate to the Free plan after the trial, the resources and configurations that you could not carry over are frozen for one year — they are not deleted. You can reactivate them by upgrading to a Growth or Enterprise plan within this period.

The frozen assets include:

The additional workspace made available to you during the trial, including all the resources and configurations created in it
Transformations, Tracking Plans, and Reverse ETL connections that you could not carry over
Members that you did not choose to migrate, along with their account, roles, and permissions

After one year, frozen configurations are permanently removed.