Manage RudderStack Plan and Billing

RudderStack offers three plans — Free, Growth, and Enterprise — each designed for different event volumes and feature needs. You can manage your plan, payment methods, and billing details directly in the dashboard.

For a detailed comparison of the plan-wise features and limits, see the Plan Comparison guide.

Plans overview

• RudderStack’s Free and Growth plans are self-serve — you can sign up, upgrade, and manage billing directly in the dashboard.
• Enterprise plan users can contact Sales to manage their billing and plan.
• New users who sign up with a business email automatically start a 30-day Growth trial.

Users on the 30-day Growth trial have a cumulative cap of 25M events over the trial period. They also get access to various Growth plan features like enhanced transformations limits, unlimited Tracking Plans, bot management, event replay, and more. At the end of the trial, they can either upgrade to a paid Growth plan or downgrade to the Free plan.

For full details on what the trial includes and what happens when it ends, see the Growth Plan Trial guide.

• The Starter plan is deprecated and no longer available for new signups. For existing Starter or Growth plan users, the current plan benefits and limits remain unchanged.

Access billing and plan

Go to Settings > Organization > Billing & plans to view your current plan, payment information, and invoices.

Can’t see the Billing & plans tab?

The Billing & plans tab is available for self-serve plans (Free and Growth). If you’re on one of these plans and still can’t see the tab, contact RudderStack support.

Enterprise billing is managed by the RudderStack Sales team.

View current plan

The Current plan section shows a summary of your active plan. Here, you can:

• View your monthly event usage
• Manage your payment information

By providing your card information, you authorize RudderStack to charge your card for future payments in accordance with RudderStack’s terms of service.

• Update your billing email where you will receive all invoices
• View your past invoices

Billing cycle

The billing cycle resets on the 1st day of every month.

Growth plan pricing

The self-serve Growth plan is available in six volume tiers. You can choose between monthly and annual (15% discount) billing:

Note that self-serve Growth pricing is available for tiers up to 25M events/month. If you consistently exceed 25M events/month, contact Sales to discuss an Enterprise plan with volume discounts.

Overages

Your overage model depends on your plan type:

• If you are on a self-serve Growth plan, the event-based overage model applies.
• If you are on a legacy Starter plan, the tier-based overage model applies.

If you’re not sure which overage model applies to your plan, check your plan name and tier in Settings > Organization > Billing & plans. For billing-related questions, contact billing@rudderstack.com.

For self-serve Growth plans

If your monthly event usage exceeds the volume included in your selected Growth tier, an overage amount is charged — it is calculated as the cost per million events based on your current plan’s pricing.

Overage charges apply to total event volume, including collected and activated events.

Example

Suppose you’re on the 1M events/month tier with monthly billing ($265/month) and you send 1.5M events in a month.

The overage calculation is as follows:

• Tier price: $265
• Cost per million events (based on 1M tier): $265
• Overage: 500,000 events (0.5M × $265) = $132.50
• Total for the month: $397.50

For legacy Starter plans

If your usage exceeds the included event limit, the overage fee is calculated as the difference between the next tier’s monthly pricing and the current tier’s monthly pricing:

Note that:

• Overage fees apply at the start of the next billing cycle.
• In case of Starter plans, there will be escalated warnings after two months of consecutive overages.

Example

Suppose you’re on the legacy 1M Starter plan ($220/month) and exceed 1M events.

• Current tier price: $220 (1M Starter)
• Next tier price: $660 (3M Starter)
• Overage fee: $660 - $220 = $440

When data processing stops

RudderStack stops processing data when you exceed your event limit for consecutive months — this threshold varies by plan:

To avoid overage fees and service disruption, upgrade your plan before reaching the event limit or contact the Sales team to discuss your requirements.

Upgrade or change your plan

You can upgrade your plan or switch between plan tiers directly from the dashboard.

To change your plan:

1. Go to Settings > Organization > Billing & plans.
2. Click Manage plan.
3. Choose the plan and event volume tier that fits your needs.
4. Select a payment method and click Review on the top right.

5. Click Confirm & pay (amount) to pay the prorated amount and activate the new plan.

Your new plan is activated immediately after you complete the payment.

Purchase summary

When you change your plan, you will see the amount charged from the next billing cycle and the pro-rated amount for the current month in the Purchase summary section.

Cancel plan

1. In the Billing & plans tab, go to Manage plan.
2. Click Cancel plan.

When you cancel:

• Your plan reverts to the Free plan with a monthly limit of 250K events.
• You can continue using your current plan until the end of the billing period (1st of the following month).

For billing-related questions, contact billing@rudderstack.com.