How to Create an Audience using the Audience Builder Beta

This guide walks you through creating an audience using the visual Audience Builder.

• See Audiences Overview for an introduction to Audiences, supported destinations, and prerequisites
• See Audience Builder Reference for condition-type descriptions, operators, and examples

Video walkthrough

Prerequisites

Before creating an audience, talk to your Data team to ensure you have a Data Graph in place.

1: Add a new audience

Navigate to Activate > Audiences and click Add audience.

2: Select the data source

1. Select a data source for the audience.

You cannot change the data source after the audience is created. If you need a different data source, you will need to create a new audience.

2. Provide a name and description for this audience.
3. Confirm and click Create to create the audience with this base definition.

3: Add the audience conditions

Click Add Condition to start defining conditions for the audience.

You can add the following conditions to your audience:

Add property-based conditions

1. Click Add condition > Properties to add a new property-based condition.

2. Define a condition. Use the logical AND/OR operator to combine multiple conditions. You can also add a Where condition to further narrow the results.
3. Click Calculate size to check the updated audience size.

Add event-based conditions

1. Click Add condition > Event to add a new event-based condition.

2. Select an event model.
3. Define a condition.
4. Click Calculate size to check the updated audience size.

For details on behavioral filtering, see Audience Builder Reference.

Add relation-based conditions

Relations connect two entity models via a one-to-many relationship, while Events connect entity models to event models via one-to-many.

1. Click Add condition > Relations to add a new relation-based condition.

2. Define a condition. Optionally, add a Where condition to further narrow the results.
3. Click Calculate size to check the updated audience size.

For details on relationship paths, quantifiers, and aggregates, see Audience Builder Reference.

Add audience-based conditions

1. Click Add condition > Audiences to add a new audience-based condition.

2. Select an existing audience to use as a filter.
3. Specify whether customers should be a part of or should not be a part of that existing audience.
4. Click Calculate size to check the updated audience size.

For details on audience nesting and exclusion lists, see Audience Builder Reference.

4: Verify and finalize the audience

1. Click Calculate size to see how many customers match the final audience conditions.
2. If you’re not satisfied, tweak the audience conditions and recalculate the size to see the impact.
3. Click Save to finalize and save the audience — this triggers a final size calculation once again.

5: Sync to destinations

You can sync an audience to multiple destinations, each with its own refresh cadence.

See Syncs for details on how to connect an audience to a destination and activate it on a schedule.